Last night, history happened. America, in an overwhelming gesture of support, voted in Barack Obama as our next President.
One of the things that struck me as most amazing about his victory was to the degree to which it proved to be our victory.
It’s been a long time since a candidate united people the way Obama has. And the way he united people — using the tools of social media — is just as amazing.
Over nearly 22 months, the Obama campaign has used technology — Email, SMS, Facebook, Twitter — to build a database of millions of ordinary Americans… Americans that were excited and willing to help make a difference.
And are still excited and willing to help.
This morning, Christopher Penn tweeted something that got me thinking (Not a terribly rare thing: this financial guru spouts wisdom on the regular):
I thought about what this could mean for our country… to have millions of people working to make America a better place. I envisioned something similar to what our grandparents did 75 years ago to get through the worst economic crisis in the nation’s history — but in the Digital Age.
And so I gave it a name: the Digital New Deal.
Think about it: what if — like FDR controlling road and bridge construction projects from the White House — President Obama could guide a volunteer work force.
An army of helping hands.
Using the connections that he’s already established, (I honestly get more text messages from him than I do from some of my friends) he could mobilize a disaster-recovery team, a clean-up-the-parks team, a let’s-make-this-a-better-country team… all as quickly as he can send a text or an email or a tweet.
I don’t know about you, but I’m proud and excited for what lays ahead for this country like never before.
But it’s going to take work. Long, hard work.
Are you ready to get to work?