Comments on: A Fine Misread? http://www.gradontripp.com/2009/06/14/a-fine-misread/ Life. Marketing. Social Media. And Combining All Three. Wed, 07 Sep 2011 20:42:00 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Todd Randolph http://www.gradontripp.com/2009/06/14/a-fine-misread/comment-page-1/#comment-564 Todd Randolph Sat, 20 Jun 2009 03:41:57 +0000 http://www.gradontripp.com/?p=173#comment-564 I tweeted about Allison gettig a little snarky in her post. however, it seemed to me that her reservations at the end were not so much about SoSG not really being the first. they centered more on her concerns that SoSG was not incorporating key learnings from the earlier effort regarding campaign duration and the need for a call to action with teeth (ie matching donations received by a certain date). in short, her tone was flawed given the shared goals, but her points were valid. yes, we should applaud any group that tries to spur its membership to social good. but where we can, we should provide guidance to ensure that those efforts achieve maximum success. I tweeted about Allison gettig a little snarky in her post. however, it seemed to me that her reservations at the end were not so much about SoSG not really being the first. they centered more on her concerns that SoSG was not incorporating key learnings from the earlier effort regarding campaign duration and the need for a call to action with teeth (ie matching donations received by a certain date).

in short, her tone was flawed given the shared goals, but her points were valid. yes, we should applaud any group that tries to spur its membership to social good. but where we can, we should provide guidance to ensure that those efforts achieve maximum success.

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