I didn’t want to write about my panels from PodCamp Boston 4 right after the event. I wanted to let energy from the weekend ebb a bit, fold into the flow of the day-to-day, before reflecting on the small part I played in the event. (I’m separating the two discussions I participated in into two posts because of their different topics.)
On Saturday, I teamed up with David Karp (@Limeduck) to ask “Are you a Gates or a Buffett?” I wrote up the description in an earlier post. The part of the discussion we scripted (all seven slides of it) went smoothly, with us presenting the idea that, with access to so many free communication tools, nonprofits and third party supporters have nearly equal potential to create social change.
From here, we opened it up to the audience for where to direct the conversation. And, like most discussions at PCB4, the conversation veered to how nonprofits need to reshape their messaging, along with both what information they need to share and how they deliver that info.
Adam Zand, a local PR pro, an Utterli ninja on his Blackberry, recorded a bit over 11 minutes of the discussion.
Some ideas that came up in the discussion:
- Have a story, and tell it.
- Put a face to your organization.
- NPO marketing isn’t geographically limited anymore – take advantage of that.
- Find people that connect with your mission.
- Transparency rules.
What else do nonprofits need to consider when engaging in the social media sphere?
