January 2010

Can You Separate Yourself From What You Do?

by Gradon on January 20, 2010 · 16 comments

in social media,Twitter

If there’s any single benefit of what Chris Brogan offers to the social media world at large (and let me say, there are many), it’s that he makes you think. Recently, after prodding from Robert Scoble, Chris created a second Twitter account. The guise of @broganmedia (that’s the first tweet, above) was to share a “more pure [...]

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5 Quick Ways Your Non-profit Can Use Social Media

by Gradon on January 14, 2010 · 2 comments

in change,Marketing,social media,Twitter

Earlier this week, Jeff Cutler and I met with people from the Greater Boston Food Bank and brainstormed ideas to help them better use social media. It was a great conversation, and one that I have with many nonprofits that I work with. In an effort to help more organizations, I’ve listed below five quick [...]

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10 Social Media Women That Deserve a Vanity Fair Article

by Gradon on January 11, 2010 · 44 comments

in blogging,Brands,Marketing,social media,Twitter,work

Earlier this week, Vanity Fair put out an article featuring 6 women they deemed “America’s Tweethearts”. Each of these women has garnered a significant audience through Twitter and other social media tools… but the main point the article seemed to stress was that these women were physically attractive (in addition to painting them as more [...]

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The Bullhorn vs. The Handshake

by Gradon on January 6, 2010 · 4 comments

in Marketing,social media,Twitter

Social media has changed many aspects of the world of marketing, from word-of-mouth to hyper-local and micro-niches (and other hyphenated terms). Marketing’s become much more a game of precision, rather than blasting out information – Seth Godin calls this the bullhorn. This, for the most part is true. Except in the world of promotion. In [...]

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