Comments on: The Bullhorn vs. The Handshake http://www.gradontripp.com/2010/01/06/the-bullhorn-vs-the-handshake/ Life. Marketing. Social Media. And Combining All Three. Tue, 10 Aug 2010 09:57:24 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: gradontripp http://www.gradontripp.com/2010/01/06/the-bullhorn-vs-the-handshake/comment-page-1/#comment-780 gradontripp Thu, 07 Jan 2010 22:57:56 +0000 http://www.gradontripp.com/?p=384#comment-780 It really isn't that hard to focus on "real people." You wouldn't need to focus on specific personalities as much what anyone says. The Roger Smith tracked simple phrases like "hotel in New York". When they found people tweeting about trips to the city, they reached out. Combine that with offers for locals at the restaurant and bar, and it's a win. It really isn't that hard to focus on “real people.” You wouldn't need to focus on specific personalities as much what anyone says. The Roger Smith tracked simple phrases like “hotel in New York”. When they found people tweeting about trips to the city, they reached out. Combine that with offers for locals at the restaurant and bar, and it's a win.

]]> By: gradontripp http://www.gradontripp.com/2010/01/06/the-bullhorn-vs-the-handshake/comment-page-1/#comment-689 gradontripp Thu, 07 Jan 2010 18:57:56 +0000 http://www.gradontripp.com/?p=384#comment-689 It really isn't that hard to focus on "real people." You wouldn't need to focus on specific personalities as much what anyone says. The Roger Smith tracked simple phrases like "hotel in New York". When they found people tweeting about trips to the city, they reached out. Combine that with offers for locals at the restaurant and bar, and it's a win. It really isn't that hard to focus on “real people.” You wouldn't need to focus on specific personalities as much what anyone says. The Roger Smith tracked simple phrases like “hotel in New York”. When they found people tweeting about trips to the city, they reached out. Combine that with offers for locals at the restaurant and bar, and it's a win.

]]> By: Jamie Bull http://www.gradontripp.com/2010/01/06/the-bullhorn-vs-the-handshake/comment-page-1/#comment-687 Jamie Bull Wed, 06 Jan 2010 22:00:07 +0000 http://www.gradontripp.com/?p=384#comment-687 Great post Gradon. Love it. <br><br>If it weren't so much harder to go the "hand shake" approach, there would be a lot less bull horning out there. Plus, no one is ever going to attempt to hold you accountable for the 30 seconds you spent replying to Chris Brogan on Twitter, but they would if you spent hours searching for internet celebs in need of a cozy bed away from home. <br><br>Even harder still is to not focus on the "social media personalities" and focus on real people. Think: smaller audience, MUCH bigger influence. Great post Gradon. Love it.

If it weren't so much harder to go the “hand shake” approach, there would be a lot less bull horning out there. Plus, no one is ever going to attempt to hold you accountable for the 30 seconds you spent replying to Chris Brogan on Twitter, but they would if you spent hours searching for internet celebs in need of a cozy bed away from home.

Even harder still is to not focus on the “social media personalities” and focus on real people. Think: smaller audience, MUCH bigger influence.

]]> By: megfowler http://www.gradontripp.com/2010/01/06/the-bullhorn-vs-the-handshake/comment-page-1/#comment-685 megfowler Wed, 06 Jan 2010 19:33:36 +0000 http://www.gradontripp.com/?p=384#comment-685 Brilliant, and exactly. And they could totally do BOTH (since both provide their own angle), so why not? Brilliant, and exactly. And they could totally do BOTH (since both provide their own angle), so why not?

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