Earlier this week, Vanity Fair put out an article featuring 6 women they deemed “America’s Tweethearts”. Each of these women has garnered a significant audience through Twitter and other social media tools… but the main point the article seemed to stress was that these women were physically attractive (in addition to painting them as more than a little “cheerleaderesque.”)
The thing is, I don’t follow any of them on Twitter, and have actually only heard of a few of them. Maybe that’s a sign that I’m not as up on the social media game as I should be. More likely, it’s that their content isn’t what I’m looking for, personally — not because it’s not good, but because it doesn’t fit my interests and needs.
(That said, I saw a video of one of these “Tweethearts” interviewing an executive from an auto company this week that was simply awkward — perhaps “pretty reporter” syndrome has followed women into New Media, too?)
It wasn’t long after checking out the article that I began making a mental list of women — women that I have interacted with through social media, and many in person, too — that understand the unique attributes of social media, and how to use these tools to help businesses and non-profits, and further their own careers.
(They might well own trenchcoats and high heels, too… but how good they look in them doesn’t have much to do with their other skills.)
And so, I present my list of 10 Social Media Women That Deserve a Vanity Fair Article:
Alicia Staley (@stales) is a three-time cancer survivor using Twitter to build her charitable enterprise, The Staley Foundation. She is also a social media activist at WEGO Health, and many other places across the web where people are having important conversations about health care.
Amber Naslund (@ambercadabera) is a smart, crazily organized “social media and marketing crackerjack” who concentrates on effective community management with Radian6. Amber leads by example, and is one of the most thoughtful bloggers in the social media space.
Jennifer Leggio (@mediaphyter) is a high-level thinker (with a strong dose of practicality and down-to-earth perspective) and blogger at ZDNet, an online security pro, and co-host of the quick n dirty podcast. When Jennifer weighs in on a topic, people take note.
Meg Fowler (@megfowler), through her eponymous personal blog and a Twitter stream that, like her, is rarely “on topic” — though when she is “on”, she displays an amazing grasp of marketing and branding strategy — has built a career as a freelance writer from the ground up. (Oh, and she has fantastic taste in men, too.
Rachel Happe (@rhappe) is a connector of ideas and people, and speaks from a place of both vision and practicality. Her extensive enterprise business experience gives her an action-oriented view on community, which she is putting to work with her (and partner Jim Storer’s) Community Roundtable. If you mix Chris Brogan-eque perspective with her metrics-minded advice, you get a powerful 1-2 punch.
Rebecca Corliss (@repcor) has used her passionate love of music and social media to create innovative marketing campaigns for Hubspot. A PR pro by training, she shines in helping teach small businesses use inbound marketing, as displayed in her work spearheading Hubspot’s Inbound Marketing University.
Stefania Butler (@citymama) came to prominence as one of the original parentbloggers at her CityMama site (note: I didn’t say mommyblogger!) and continues to provide wise, sensitive community leadership across that space. You can find her working as a communications pro with her own Clever Girls Collective enterprise.
Tamsen McMahon (@tamadear) is an “intellectual magpie, finding what shines in branding, arts, higher education, and life.” (That’s an awesome Twitter bio! Who could say it better?) She worked for many years helping social organizations build brands, and now she’s helping brands become more social with Sametz Blackstone Associates.
Whitney Hess (@whitneyhess) is an independent UX designer, writer and consultant. She is sought after by a wide range of clients for her expertise in, amongst other areas, integrating social functionality into corporate web design. And if that wasn’t enough to keep her busy, she is also a much in-demand speaker in her field.
Zena Weist (@zenaweist) is a blogger, and digital and media pro with experience providing executive leadership in digital start-ups, account management with interactive agencies, and client-side roles in online brand engagement, project management, social media initiatives and web implementation. In other words, she walks the walk, and Zena is also an autism awareness advocate (how’s that for alliteration?)
UPDATE: Great timing, and proof of her business prowess, Zena has just accepted the position of Director of Social and Interactive Media for H&R Block. Congratulations, Zena!