Marketing has often been likened to a race. The traditional view of marketing — especially that of most short-term campaigns — has long resembled a drag race: launch hard, burn gas, go-go-go! A lot of what I hear in meetings with prospective clients is directly tied in to this “need for speed”: how quickly will [...]
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Some bloggers are difficult to pitch. I hear stories about how some bloggers won’t write about a product or service unless someone they’ve already met in person, or have a relationship of some sort through social media, suggests it to them. If you’re new or relatively unknown, good luck getting their attention. I’m not that [...]
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