There are two kinds of busy social media strategy folks:

1. Those who continue to publish at their blogs, no matter what, so their presence stays fresh, and readers come to expect their perspective on the issues of the day; and…

2. … everyone else.

If you’ve been keeping tabs on my blog for a year or more, you’ll note that I have little rushes of content… and then I’ll disappear for a few months. Or more than a few. Which puts me squarely in the second camp.

I think it comes from an odd sort of perfectionism — I don’t want to write anything unless it’s useful, and I actually like what I’m saying — combined with the need for a bit of a mental break after my typically busy day as a community manager. We’re either responding to customers and looking ahead to the next content we’re going to share, or exploring what initiatives or projects we want to take on… so to come home after that and produce something salient?

Bit of a challenge.

But as with most things in life, the fact that it’s a challenge seems like a good reason to try it.

That, and my belief that the impulse to express yourself is one that should be rewarded.

I’ve just started running after months away from it (I’ve gone running twice this week! Points for effort!) and my lungs and my legs are feeling challenged, to say the least. I was a track and field guy in high school, so there’s muscle memory in there somewhere, but it’s going to take a bit of time to get my distance and efficiency up to par.

The decision to get back on the trail was one I made on Monday. And as soon as I made that decision, I headed to City Sports, down from my office, to get some running pants suitable for the weather. I didn’t wait to see if I had something at home I could wear, because I knew that could put things off for a day.

And it was great to be out there in my new pants with my not-exactly-new-but-remarkably-unworn (oops!) running shoes. Great to breathe deeply, great to do something for myself.  It was great yesterday, too. And it will be great on Friday.

Mind you, I’m not going to be ready to run a marathon anytime soon… but that’s not why I’m doing it.

I’m doing it because I want to train myself to act on the positive impulses in my life, and to act on them right away. If I feel like a run? I should go for a run. If I’m thinking I should drink eight glasses of water a day, I shouldn’t wait for the next day to fit in the full eight… I can go get a glass right now. If my allergies are driving me bonkers, I should make an appointment with an allergist. How much longer do I need to wait and see if they’ll get better, anyway? The desire for change right now is a good reason to act right now.

That’s why this is my third blog post of the week.

I’ve been thinking about things and pondering ideas and shoring up opinions just as often as I normally do, but I haven’t been taking the time to put them down in words. I tell myself that I can start tomorrow, or that it would take too long to express things clearly, or that I haven’t been reading enough of what everyone else is writing to see if I’m rehashing what’s already out there, etc. etc. And I’m tired! And I already published a bunch of content!

But the impulse to do it, as easily quelled as it may be from day to day, is a good one. And good impulses deserve to be obeyed.

So I’m going to be writing more regularly.

And it won’t even require special pants.