(Guest post by Meg and a cast of thousands. Or… three.) The title of this post asks, “can you judge a book by its cover?” You can when the “cover” is the front page of someone’s Twitter account and you’re judging whether to follow them. That page contains an avatar image (usually the person’s photo), [...]
If you’ve spent much time in the technology/marketing/PR side of social media over the past couple of years, you’ve probably read your share of blog posts about “authenticity” and “realness” and “transparency.” You’ve also probably stumbled across a few “real” personalities who pride themselves on a hardcore lack of editing. This is often treated as [...]