Bands to Help Brands

Bands to Help Brands: How One Band Can Give Your Brand a (Good) Name

by Gradon on January 11, 2011 · 1 comment

in Bands to Help Brands

There could have been many other titles to this post. Your Brand is Livin’ on a Prayer. Bon Jovi Gives Your Brand the Bad Medicine. Your Brand is Wanted… Dead or Alive. Your Brand’s a Little Runaway. But I digress… For the last 29 years, Bon Jovi has rode the wave or rock and roll success from [...]

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How Quiet Company Took Me from Fan to Evangelist

by Gradon on July 14, 2009 · 27 comments

in Bands to Help Brands,Brands,social media,Twitter

Quiet Company – “It’s Better To Spend Money Like There’s No Tomorrow Than Spend Tonight Like There’s No Money” I recently became aware of TheSixtyOne, an online music community where “artists upload their work for review, but, rather than allow a stuffy suit in a boardroom to decide what’s good, thousands of listeners do.” Since [...]

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Bands to Help Brands: The Cool Kids Are a Little Bit Cooler Than You

by Gradon on February 2, 2009 · 0 comments

in Bands to Help Brands,Brands,change

Talk about music with anyone that grew up in the late 80s, and invariably they will express to you one absolute truth: It was the golden age of hip-hop. Run DMC. Eric B. & Rakim. EPMD. The Beastie Boys. Their clever lyrics, combined with creative, low cost, rhythm-intensive production, brought attention to an otherwise little-known [...]

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Bands to Help Brands: How a 30 Year-Old Punk Band Can Help Your Brand

by Gradon on December 31, 2008 · 10 comments

in Bands to Help Brands,Brands,change,social media,Twitter,work

When you think of punk rockers, what comes to mind? A bunch of strung out, skinny white kids rebelling against any and everything, all at once? If so, take a look at Bad Brains, circa 1979.

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