Back in February, I started a series of conversations with people who participate in the operation of social media programs for a variety of different brands. Today, I’ll continue with thoughts from the spectacular Lauren Vargas. Lauren Vargas, Director of Community at Radian6, is a Boston-based communications professional with a decade of experience in community relations, [...]
Yesterday, I had the chance to sit down with Peter Kim of the Dachis Group and talk social strategy. We talked about different social media programs and the people behind them. Towards the end of our chat, he said (I’m paraphrasing here): “You can’t do strategy until you’ve done other things.” This struck me for [...]
There are countless social media professionals out there. Freelance social media consultants. Agency social media strategists. PR-two-dot-something-or-others. And they’re all great, and do great work (hopefully!) for brands of all shapes and sizes. But what about the people inside the brands? The people that know what makes the brand tick… and more importantly, what makes [...]
I’ve always been a runner. In high school, I found (somewhat ironically) that track was the only sport I could take part in that wouldn’t trigger asthma attacks. I ran the 400m dash outdoors, and the 600m indoors, and would regularly run 5+ miles during my practice runs. Of course, after I got out of [...]
Earlier this week, Vanity Fair put out an article featuring 6 women they deemed “America’s Tweethearts”. Each of these women has garnered a significant audience through Twitter and other social media tools… but the main point the article seemed to stress was that these women were physically attractive (in addition to painting them as more [...]
Quiet Company – “It’s Better To Spend Money Like There’s No Tomorrow Than Spend Tonight Like There’s No Money” I recently became aware of TheSixtyOne, an online music community where “artists upload their work for review, but, rather than allow a stuffy suit in a boardroom to decide what’s good, thousands of listeners do.” Since [...]
