Yesterday, I had the chance to sit down with Peter Kim of the Dachis Group and talk social strategy. We talked about different social media programs and the people behind them. Towards the end of our chat, he said (I’m paraphrasing here): “You can’t do strategy until you’ve done other things.” This struck me for [...]
There are countless social media professionals out there. Freelance social media consultants. Agency social media strategists. PR-two-dot-something-or-others. And they’re all great, and do great work (hopefully!) for brands of all shapes and sizes. But what about the people inside the brands? The people that know what makes the brand tick… and more importantly, what makes [...]
I’ve always been a runner. In high school, I found (somewhat ironically) that track was the only sport I could take part in that wouldn’t trigger asthma attacks. I ran the 400m dash outdoors, and the 600m indoors, and would regularly run 5+ miles during my practice runs. Of course, after I got out of [...]
Throughout high school and into college, I skateboarded almost daily. I was never terribly good — there’s no way I could have found a career with it — but those days rolling around, annoying my suburban neighbors, and taking trips into Boston (Copley Fountain!) once we had licenses, are among my best memories of growing [...]
Renting an apartment seems to be a pretty straightforward service business: space for money. Of course, anyone that’s ever rented to or from someone knows it’s not as simple as that. Whether it’s a maintenance issue, or a noisy party, or an impending home improvement project, there’s a need for additional communication between landlord and [...]
Have you ever experienced the dramatic effect of the right song playing at just the right point? Something like that happened to me yesterday afternoon. I had a conversation with a friend I know through social media about an available position at their company. One of the first things (s)he said was, “I had no [...]
