Gradon Tripp

26 years ago today, my mother died.
Emma Mae Waters was getting out of work at the New Hampshire state mental hospital, where she was a nurse. While on her way to her car, she was abducted by Robert Bruneau, her estranged and abusive husband — my stepfather. Long story short, she didn’t get out of [...]

Recently, I had two interactions with two different homeless people, with two very different results. For the sake of demonstration, let’s start with the more recent event first.
This afternoon, I’m standing by the Boylston T stop in Boston Common, waiting for a friend to meet me for lunch. While waiting, I start reading one of [...]

Marketing has often been likened to a race.
The traditional view of marketing — especially that of most short-term campaigns — has long resembled a drag race: launch hard, burn gas, go-go-go!
A lot of what I hear in meetings with prospective clients is directly tied in to this “need for speed”: how quickly will social media [...]

Some bloggers are difficult to pitch. I hear stories about how some bloggers won’t write about a product or service unless someone they’ve already met in person, or have a relationship of some sort through social media, suggests it to them. If you’re new or relatively unknown, good luck getting their attention.
I’m not that hard [...]

Earlier this week, Jeff Cutler and I met with people from the Greater Boston Food Bank and brainstormed ideas to help them better use social media. It was a great conversation, and one that I have with many nonprofits that I work with. In an effort to help more organizations, I’ve listed below five quick [...]