Marketing

Earlier this week, Vanity Fair put out an article featuring 6 women they deemed “America’s Tweethearts”. Each of these women has garnered a significant audience through Twitter and other social media tools… but the main point the article seemed to stress was that these women were physically attractive (in addition to painting them as more [...]

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Social media has changed many aspects of the world of marketing, from word-of-mouth to hyper-local and micro-niches (and other hyphenated terms). Marketing’s become much more a game of precision, rather than blasting out information – Seth Godin calls this the bullhorn. This, for the most part is true. Except in the world of promotion. In [...]

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