From the category archives:

Public Relations

Lessons from #BUSMC

by Gradon on March 19, 2010 · View Comments

in Public Relations,social media

Yesterday, Tyson Goodridge reached out to me. He’d double-booked himself and asked if I could cover for him at the Boston University PRSSA’s social media contest. It turns out Tyson asked several people, so both Jeff Cutler and I showed up in his place. No worries, BU PPRSA Vice President Eric Leist had another chair [...]

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One Bad Egg Spoils the PR Bunch

by Gradon on February 23, 2010 · View Comments

in Marketing,Public Relations,blogging

Some bloggers are difficult to pitch. I hear stories about how some bloggers won’t write about a product or service unless someone they’ve already met in person, or have a relationship of some sort through social media, suggests it to them. If you’re new or relatively unknown, good luck getting their attention. I’m not that [...]

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