Back in February, I started a series of conversations with people who participate in the operation of social media programs for a variety of different brands. Today, I’ll continue with thoughts from the spectacular Lauren Vargas. Lauren Vargas, Director of Community at Radian6, is a Boston-based communications professional with a decade of experience in community relations, [...]
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There are countless social media professionals out there. Freelance social media consultants. Agency social media strategists. PR-two-dot-something-or-others. And they’re all great, and do great work (hopefully!) for brands of all shapes and sizes. But what about the people inside the brands? The people that know what makes the brand tick… and more importantly, what makes [...]
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My commute into work yesterday morning was interrupted by a tweet by none other than the ever-stylish Scott Monty. It seems the my friend DJ Waldow*, in Miami for the DMA’s Email Evolution Conference, wasn’t sure if he should wear an undershirt under his dress shirt. Against the better judgment of Scott (who has the hashtag [...]
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I’m not one to talk about specific social media sites or offer advice on what tools to use (since I believe those choices should be based on what your specific goals are), but I figured I’d make an exception for this one — especially given my interest in financial communities online as of late. If [...]
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