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#10x10x10: Ten Brands, Ten People, Ten Questions

by Gradon on February 9, 2011 · 3 comments

in Brands,Enterprise,Facebook,Marketing,social media,Twitter,work

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There are countless social media professionals out there. Freelance social media consultants. Agency social media strategists. PR-two-dot-something-or-others. And they’re all great, and do great work (hopefully!) for brands of all shapes and sizes. But what about the people inside the brands? The people that know what makes the brand tick…  and more importantly, what makes [...]

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11 Things to Skip in Social Media in 2011

by Gradon on January 4, 2011 · 33 comments

in blogging,Facebook,social media,Twitter

1. It’s-all-about-me blog posts 2. Being anti-everything If there’s one thing the social media world needs less of, it’s the Kumbaya sunshine-and-roses atmosphere. But if all you do is criticize what other people are doing — without offering new, alternative ideas — you haven’t done much more than take out the trash. 3. Sporadic posting [...]

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8 Ways Twitter Could Serve Big Business Better

by Gradon on September 21, 2010 · 8 comments

in Enterprise,social media,Twitter,work

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This month, I started work on a major social media initiative for a new client. It’s actually my first large enterprise client — the ninth largest company in its industry in the United States, and further up that scale in the Northeast — and I’m quickly learning that there are both opportunities and challenges inherent [...]

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Runkeeper fans came running: how one brand got a boost from an enthusiastic community

by Gradon on August 9, 2010 · 3 comments

in Brands,Facebook,Marketing,social media,Twitter

I’ve always been a runner. In high school, I found (somewhat ironically) that track was the only sport I could take part in that wouldn’t trigger asthma attacks. I ran the 400m dash outdoors, and the 600m indoors, and would regularly run 5+ miles during my practice runs. Of course, after I got out of [...]

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Twitter Is The Vuvuzela of Social Media

by Gradon on June 16, 2010 · 1 comment

in social media,Twitter

For nearly a week, the world’s gaze has been trained on South Africa, where the World Cup is underway. This is the first time the tournament — the most popular sporting event in the world — has been hosted on the African continent, so different cultural experiences were expected (even joyfully anticipated!) Anticipation may have [...]

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Are You Waiting Until You’re Popular To Be Yourself? What Then?

by Gradon on March 30, 2010 · 15 comments

in blogging,Facebook,social media,Twitter

The overly-long title for this post comes from two posts that I read recently. They both relate to the degrees to which we edit ourselves in the social media world, and they got me thinking about how I do or don’t edit myself. Justin Kownacki wrote about how, afraid to offend anyone, we censor ourselves, [...]

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