From the category archives:

Twitter

Runkeeper fans came running: how one brand got a boost from an enthusiastic community

by Gradon on August 9, 2010 · View Comments

in Brands,Facebook,Marketing,Twitter,social media

I’ve always been a runner. In high school, I found (somewhat ironically) that track was the only sport I could take part in that wouldn’t trigger asthma attacks. I ran the 400m dash outdoors, and the 600m indoors, and would regularly run 5+ miles during my practice runs. Of course, after I got out of [...]

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Post image for Twitter Is The Vuvuzela of Social Media

Twitter Is The Vuvuzela of Social Media

by Gradon on June 16, 2010 · View Comments

in Twitter,social media

For nearly a week, the world’s gaze has been trained on South Africa, where the World Cup is underway. This is the first time the tournament — the most popular sporting event in the world — has been hosted on the African continent, so different cultural experiences were expected (even joyfully anticipated!) Anticipation may have [...]

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Are You Waiting Until You’re Popular To Be Yourself? What Then?

by Gradon on March 30, 2010 · View Comments

in Facebook,Twitter,blogging,social media

The overly-long title for this post comes from two posts that I read recently. They both relate to the degrees to which we edit ourselves in the social media world, and they got me thinking about how I do or don’t edit myself. Justin Kownacki wrote about how, afraid to offend anyone, we censor ourselves, [...]

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Can You Separate Yourself From What You Do?

by Gradon on January 20, 2010 · View Comments

in Twitter,social media

If there’s any single benefit of what Chris Brogan offers to the social media world at large (and let me say, there are many), it’s that he makes you think. Recently, after prodding from Robert Scoble, Chris created a second Twitter account. The guise of @broganmedia (that’s the first tweet, above) was to share a “more pure [...]

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5 Quick Ways Your Non-profit Can Use Social Media

by Gradon on January 14, 2010 · View Comments

in Marketing,Twitter,change,social media

Earlier this week, Jeff Cutler and I met with people from the Greater Boston Food Bank and brainstormed ideas to help them better use social media. It was a great conversation, and one that I have with many nonprofits that I work with. In an effort to help more organizations, I’ve listed below five quick [...]

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