Back in February, I started a series of conversations with people who participate in the operation of social media programs for a variety of different brands. Today, I’ll continue with thoughts from the spectacular Lauren Vargas. Lauren Vargas, Director of Community at Radian6, is a Boston-based communications professional with a decade of experience in community relations, [...]
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There are countless social media professionals out there. Freelance social media consultants. Agency social media strategists. PR-two-dot-something-or-others. And they’re all great, and do great work (hopefully!) for brands of all shapes and sizes. But what about the people inside the brands? The people that know what makes the brand tick… and more importantly, what makes [...]
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34 years ago this afternoon, Gradon Waters (my birth name — I was adopted) was born in Bath, Maine, a wee town of 10,000 or so people over 13 square miles. Charlestown, the neighborhood of Boston I live in, has 4,000 more people in 1/13th the space. Needless to say, a lot has happened since [...]
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This month, I started work on a major social media initiative for a new client. It’s actually my first large enterprise client — the ninth largest company in its industry in the United States, and further up that scale in the Northeast — and I’m quickly learning that there are both opportunities and challenges inherent [...]
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26 years ago today, my mother died. Emma Mae Waters was getting out of work at the New Hampshire state mental hospital, where she was a nurse. While on her way to her car, she was abducted by Robert Bruneau, her estranged and abusive husband — my stepfather. Long story short, she didn’t get out [...]
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