7 Conference Dressing DON’Ts

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My commute into work yesterday morning was interrupted by a tweet by none other than the ever-stylish Scott Monty. It seems the my friend DJ Waldow*, in Miami for the DMA’s Email Evolution Conference, wasn’t sure if he should wear an undershirt under his dress shirt. Against the better judgment of Scott (who has the hashtag [...]

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New Site Brings a Payoff to Social Gaming

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I’m not one to talk about specific social media sites or offer advice on what tools to use (since I believe those choices should be based on what your specific goals are), but I figured I’d make an exception for this one — especially given my interest in financial communities online as of late. If [...]

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7 Quick Things to Edit Before You Hit “Publish”

Whether you’re just starting to blog, or if you’ve been posting for years… you’ve done it. Right after hitting “Publish”, right after the tweet goes out or the link gets posted to Facebook, you see it: the error. The gaffe. The misspeak. The broken link. It’s small, but it’s there. Can you go in and [...]

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Bands to Help Brands: How One Band Can Give Your Brand a (Good) Name

There could have been many other titles to this post. Your Brand is Livin’ on a Prayer. Bon Jovi Gives Your Brand the Bad Medicine. Your Brand is Wanted… Dead or Alive. Your Brand’s a Little Runaway. But I digress… For the last 29 years, Bon Jovi has rode the wave or rock and roll success from [...]

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11 Things to Skip in Social Media in 2011

1. It’s-all-about-me blog posts 2. Being anti-everything If there’s one thing the social media world needs less of, it’s the Kumbaya sunshine-and-roses atmosphere. But if all you do is criticize what other people are doing — without offering new, alternative ideas — you haven’t done much more than take out the trash. 3. Sporadic posting [...]

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8 Ways Twitter Could Serve Big Business Better

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This month, I started work on a major social media initiative for a new client. It’s actually my first large enterprise client — the ninth largest company in its industry in the United States, and further up that scale in the Northeast — and I’m quickly learning that there are both opportunities and challenges inherent [...]

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